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Get ready to online shop ’til you drop, because discount retailer Marshalls just launched its first online store.
Previously, shoppers had to go to one of the chain’s more than 1,000 brick-and-mortar stores to score some deals. Now they can bargain-hunt from the comfort of home — or wherever their smartphones take them. The merchandise offered online will be different than what is sold in stores.
“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” Mark DeOliveira, executive vice president of TJX Digital US, said in a statement. “The site will feature a unique assortment of the brands and values that Marshalls is known for, and also offers customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”
Marshalls’ parent company, TJX, also owns HomeGoods, Sierra, HomeSense and TJ Maxx — the latter of which has offered online shopping for a number of years.
It remains to be seen whether shopping on Marshalls.com excites customers as much as pushing a cart through the aisles of a store.
“One of the key things about the off-price model is that people will bargain hunt in physical stores, which doesn’t always translate online,” Neil Saunders, managing director at GlobalData Retail, told CNN Business.
Despite the popularity of online shopping, that factor may explain the delay in Marshalls’ launch of an online store. However, the new venture may help Marshalls expand its offerings and grow in the future.
The website offers a mix of merchandise from a number of categories, similar to what can be found in Marshalls stores, including clothing for men, women and juniors; shoes; home accessories; toys; handbags; and beauty products.
As in the brick-and-mortar stores, every price listing shows the discounted Marshalls cost compared to the item’s original department store price.
Returns may now be made in-store or mailed back, but some designer items cannot be returned in-store. The site is also offering free shipping on all orders of $89 or more (with the code SHIP89).
Customers can sign up online to be a Marshalls insider, which grants you exclusive emails about new merchandise, tips, inspiration and grand openings.
Are you ready to find some bargains?
Kate Streit lives in Chicago. She enjoys stand-up comedy, mystery novels, memoirs, summer and pumpkin spice anything. More.
